ABSTRACT
The purpose of this study is to determine whether men or
women spend more on average per trip to the grocery store. The
study was conducted at Marc's Great Northern grocery store, over
several weekends, with the underlying assumption that the
results of this study could be extrapolated to at least other
grocery stores in the Northeast Ohio area. The data was recorded
at the Point of Sale, before coupons were applied to eliminate
that factor as a possible confounding variable. I also did not
collect any data from the Express (12 items or less) Checkout,
because it would decrease the means for both populations,
causing them to converge significantly, which would ruin the
study. I concluded gathering data when I had reached 120 points
of data for women, and a dramatically smaller 40 points of data
for men. Regardless of total spending at Marc's, it is evident
that women are more likely to go grocery shopping. I concluded
based on a Two Sample T-Test that there is no significant
difference between the average amount spent per trip to Marc's
between men and women.