Background
Research
Our study is
to see what gender goes into bakeries more often, male or
female? A variable we can’t control is a certain deal going
on that may target more women, or more men. Another variable
we can’t control would be bad weather that would cause more
“gentleman” to leave their wives in the car, picking up the
groceries for them.
We could not find a study exactly like our topic, but we did find an article on whether men or women are more likely to do the grocery shopping. A study by marketing network, Daymon Worldwide stated that men now make up 51% of grocery shoppers for all U.S. households. The study looked at 1000 males and 750 females and found that also, 78% of these primary men shoppers are responsible for all the groceries bought in their house. Most importantly, the study stated that men are 10% more likely to buy groceries for a specific purpose rather than a complete pantry restock. Also, men are more likely to save money while shopping than women, because their average amount spent on a single trip to the grocery store is $3.40 less than female shoppers. This study shows that men have obviously taken over the grocery shopping role, and for specific runs. This would imply that for our study, more men would come in to Fragapane’s.
While
researching, we found another study that looked at food
preferences for the genders. Although we couldn’t see the
whole article, we were able to see the abstract, and get the
summary of the data. Matthew M. Chaney and Nina Chan used a
stratified sample of 1,005 people to show the difference in
comfort food corresponding in different genders. The study
supported the hypothesis that men prefer more hearty food,
such as steak and potatoes, while women prefer sweets, such
as ice cream or baked goods. This study shows that women
prefer food that is similar to the type of food that
Fragapane’s is offering, and therefore it seems likely that
more women than men are going to come into the bakery.
Exploring comfort food preferences across age and
gender
Even though we were unable to find a study that was done on
our exact topic, we were able to access data similar to our
choice of study. We can use the research we did to examine
the correlation between gender and food preference, which
could be a factor in our study.