Weaknesses of the Study
One weakness we found was that not everyone who comes in buys something. Also, not enough customers were coming in every half-hour so we had to switch from a means to a proportions study.
Extrapolate
We would extrapolate this data to Malley’s customers because many people could be buying chocolate to give as gifts to someone else. In this case, the person walking into the store wouldn’t necessarily be craving chocolate themselves, therefore their gender isn’t significant in what we are trying to study.
Suggestions for Further Work
Possibly conduct a survey for both men and women to ask either how often they eat chocolate or how often they crave chocolate. Also, we could have asked each participant of the study whether the chocolate is for them, or someone else.